Professor Roger Kuperways, business coach and advisor, offers an important eTutorial based on the workshops that he has taught at New York University, School of Professional Studies, to thousands of students for the last 25 years.

When properly done, the Response Rate of conversations when Cold Calling is 33%. Its closest neighbor in marketing is traditional direct mail, with a whopping 1% to 3%; forget about email responses! When prospecting, your salespeople would rather have a root canal than Cold Calling. We teach step-by-step methods to bring Qualified Leads.

Our Interactive-eTutorial consists of 12 on-line lectures, all from the simplicity of a computer. Each session ends with questions for the student to answer and responses are then sent back. A private telephone Coaching Session will be given upon completion. Some topics are: Preparing and making the calls - Getting around gatekeepers and assistants - Dealing with negative responses - Follow-Up calls: How and when - Getting the appointment.

If you would rather not receive emails, please reply and insert "Remove" in the subject line.