Based on the workshops that he has been teaching at New York University, School of Professional Studies to thousands of students since 1985. Many have started their business and are operating with great success.
1 - Starting from scratch - Finding your niche
- Choosing the right business
- Looking at your skills
- Exploring your business ideas
- Is being an entrepreneur for you
- Entrepreneurial exercise
2 - Options to start your business
- Moonlighting
- Part time
- Spin off
- Full time
- 10 most popular myths
3 - Setting up and organizing your business
- Taking inventory of your skills and motivations
- Your personality traits
- Equipping your business
- Getting organized for success
- Getting help when you need it
- Managing your business from start to finish
4 - Your business format, legal issues
- Sole proprietorship (DBA)
- Partnership
- Corporation
- Limited Liability Corporation (LLC)
- Insurances
- Zoning, permits and licenses
- Copyrights
- Taxation
5 - Marketing techniques and research
- What is Marketing
- Defining your market place
- Components of the market place
- Marketing research
- Marketing Techniques
- Online Marketing Strategies
6 - Getting sales
- Finding customers
- Prospecting
- Various ways of selling
- Establishing a sales system
- Getting free advertising
7 - Time Management
- Dealing with too many things to do
- Overcoming procrastination
- Managing time to accomplish more
- Acquiring organizational habits
- Setting and achieving goals
8 - Finances
- Establishing a budget
- Setting fees for your product or services
- Getting paid
- Minimizing bad debts
- Keeping books
- Forecasting revenue
- Tax Tips
- SBA loans
- Getting investors, Angel Investors, Venture Capital
9 - Your professional business image
- Printed materials: Stationery, direct mail, brochures, flyers
- Press releases, advertising
- Your web presence
- Your image with clients
10 - Dealing with failure
- Why do many new businesses fail
- Coping with failure
- Avoiding mistakes
- Dealing with frauds
11 - Using the Internet for your business
- Using eMail
- Web Resources
- Doing business on the web
- The biggest market of them all
- Social Networking
12 - Business Plans and Resources
- Creating your startup plan
- Anatomy of your plan
- Projecting the future
- Useful web addresses, book titles and other resources
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